Website Audit

Two websites. One system problem.

The marketing site sells a broad AI-agent promise. The agents site reveals the real system: Mission Control, Backbone, Orchestrator, AutoCompany, Projects, domain workspaces, and specialist sub-agents.

The redesign must connect these into one coherent mental model.

The product is stronger than the current story.

System reading

Layer	Current state	System implication
Current stock	Large agent catalogue and ambitious architecture	High product depth, but difficult to understand quickly
Current flow	Visitors receive features before they understand the system	Cognitive overload before trust formation
System failure	Buyers struggle to classify the category	Lower conversion and weaker VC narrative

Website comparison

Audit lens	Main website	Agents website	Design decision
Positioning	Broad AI automation	AI operations control plane	Lead with control plane / Mission Control, not agent count
Trust	Needs more proof and specificity	Has strong trust primitives: approvals, traces, shadow mode	Move trust primitives into the homepage narrative
Information design	Conceptual and market-facing	Architectural and dense	Create progressive disclosure: simple narrative first, architecture second
Buyer action	Demo / plan comparison	Account and onboarding path	Use one CTA hierarchy: “Book an AI Ops System Review”

Redesign principle

Do not present Lightbulb as “80+ specialized AI agents.” Present it as a governed system for coordinating agentic work.

Working positioning:

Mission Control for agentic companies.